RWS stands for Retailer Web Services. They are a group based out of Scottsdale, Arizona who have ten years’ experience in e-commerce, web design, and a number of other software solutions of the high performance variety. A new innovation they recently announced brings top-tier technological input, user surveys, and expert engineering to the online reputation management field. RWS has developed a new software called WebFronts Review. Basically, this software allows online consolidation that saves time and increases response effectiveness.
There are six primary steps that RWS was able to isolate from a survey of 1,400 consumers. Those steps are: Monitoring, Alerting, Responding, Soliciting, Showcasing, and Sharing. With monitoring, the internet is monitored for instances where the company using the software is mentioned. When a positive or negative review is seen, then the company is alerted and prompted to respond. Automated forms make it so that a thank you can be sent out without the necessity of personalization. Sending these responses out with an attached link that leads supportive customers to a questionnaire can yield exceptional data. With negative customers, there is also the option to automate a response which invites elaboration and suggestion. These features of response options are the “solicitation” portion of RWS’ process when it comes to online reputation management.
The next step is the showcase. Through WebFronts Review, a positive bit of feedback or support given by a customer over the internet can be immediately added to the company website. This eliminates a lot of hassle.
Online Reputation.com management is an integral component of contemporary business operation. But it is time consuming. Furthermore, it must be invested in. Think of online reputation management as a utility bill; like energy, gas, waste, water, or rent. In the long run, positive management cumulatively builds on a company, making itself a positive investment eventually. Good reputation takes time anywhere, though; and even the innovation of the internet has yet to change that.