Adam Goldenberg and Don Ressler pride themselves for being the founders of TechStyle Fashion Group. The company boasts several successful membership-based beauty, accessory or clothing companies. Although Don and Adam were not well-conversant with the fashion industry, they demonstrated the possession of a keen awareness of consumer needs and a strong drive to succeed in all their efforts.
Background Story of Adam Goldenberg and Don Ressler
Adam ventured into the business world at 15 years through the inception of his first company called Gamers Alliance. In 1999, Intermix acquired the advertising network developed specifically for gaming websites. In turn, Adam quit school to join Intermix as the VP of strategic planning. By the age of 20, he was promoted to the company’s COO.
Don Ressler joined Intermix in a manner that was synonymous to that of Adam Goldenberg. In fact, Intermix bought FitnessHeaven.com, a website. According to Don, this endeavor significantly inspired him to venture into the fashion world. Working at Intermix led to the development of the friendship between Goldenberg and Ressler.
The growth of their friendship led them to launch of Intelligent Beauty, an e-commerce venture, in 2006. In turn, the birth of Intelligent Beauty brought about the establishment of other successful brands. Dealing with these companies also sparked the idea for a new method of shopping online. Don and Adam knew that that trendy, comfortable clothing was in high demand and that most customers lacked an easy method of identifying personalized fashion.
The Birth of TechStyle
JustFab was TechStyle’s first company. It operates as a membership-based clothing company, which allows its members to get personalized athletic accessories and apparel on a monthly basis. A significant portion of JustFab’s financing came from Matrix Partners, a venture capitalist. Later in 2016, the company changed its name to TechStyle in a move to blend technology and fashion into one entity, considering the founders’ digital commerce background.
Why TechStyle is Unique
TechStyle’s headquarters are characterized by modern and colorful workplaces similar to those of most Silicon Valley startups. However, the focus on fashion is easily recognizable. As a company devoted to social responsibility, TechStyle provides clothing that makes customers feel confident about themselves. In turn, they make significant contributions to society. Additionally, TechStyle also gives back to the community, particularly through hosting charity events.
What is Next for TechStyle
Although TechStyle founders can create additional companies in the future, they intend to make TechStyle a leading global source of women accessories and clothing for now. This effort is all driven by the company’s mission to create activewear clothes that not only look great but also make wearers feel awesome. http://www.entrepreneur.wiki/Adam_Goldenberg