Whitney Wolfe, age 26, is the founder and CEO of her latest venture, Bumble, a vibrant app-based dating site that is different from the usual because the women make the first move. Dating apps had begun developing seedy reputations as a result of some of the pickup tactics by some of the male users, so Bumble created a platform where only the females can initiate contact. That eliminates the uncomfortable situation for its users.
Since launching in December 2014, women, loving the virtual gender-role reversal, have flocked to the rapidly expanding Bumble. By December of 2015, the app had reached more than 15 million conversations and 80 million matches. That is all accomplished with Whitney Wolfe’s core staff of only six women who work feverishly from Bumble’s downtown Austin headquarters. There are also “outposts” in Los Angeles and London.
According to Whitney Wolfe, the big vision for Bumble is to be the go-to lifestyle brand for all types of connecting and for a variety of reasons, whether romantic or in business or wanting to network in a professional setting or using the new Bumble BFF to find friends.
Some partial background information on Whitney Wolfe includes: After graduating from Southern Methodist University, where she majored in International Studies, she went to Southeast Asia and worked with orphanages. In May 2012, Whitney got a job at Hatch Labs , a startup incubator in San Francisco, where she started working on a series of projects including an app that she would launch as a co-founder four months later that would eventually be called Tinder.
She began launching Tinder on college campuses, beginning with her own alma mater, SMU. As reported in April of 2016, Tinder and Bumble were rated as the first and fourth of the most popular dating apps.
In 2014, Whitney was named one of the “30 Most Important Women Under 30 In Tech” by Business Insider; in 2016, she was named as one of the “Women in Tech” by Elle; and in 2017, she was named one of Forbes “30 under 30.”