Its no secret that the women’s sportswear market has been lacking in the areas of fashion and functionality for quite some time now.
Being the astute businessmen they are, Don Ressler and Adam Goldenberg decided to partner up and start a company that would create great looking athletic wear for women that was functional, fashionable, and most importantly, affordable.
By coming together the two men were able to come up with a revolutionary vision that has already had a major impact on the women’s sportswear market.
One of the biggest reasons Fabletics has been able to be so successful is because they chose to ignore the current market trends.
They put together several focus groups and used consumer tests to determine the exact issues women were having with the current athletic wear on the market. They then took that information and used it to create a clothing brand that women all over the world have now fallen in love with.
Putting a Face To The Brand
Ressler understood that having a great product wasn’t enough. He also understood that one of the biggest reasons so many companies struggle in the sportswear marketplace is because they are unable to figure out a way to specifically target women.
That’s when he decided to tap Kate Hudson to be the face of the brand. With her on board Fabletics has been able to build relationships with consumers that otherwise would have never been impossible.
Ressler Wants More
Though Fabletics has been very successful in the last few years, for Ressler this is just the beginning. He’s not the type of entrepreneur to be comfortable with the status quo.
He is always looking for new and innovative ways to continue growing his companies. That’s why the company recently announced they will be expanding their market share and creating products that are aimed at the plus sized woman.
This of course is a huge opportunity as larger women tend to find it difficult to find fashionable clothes they can workout in.
Ressler believes that having access to comfortable, fashionable and affordable clothes may be the very thing larger women need in order to feel comfortable in the gym.
If a woman feels comfortable and confident it what she’s wearing, the odds of her sticking with a health and fitness program may greatly increase. http://hackronym.com/don-ressler-and-adam-goldenberg-establish-techstyle/