Lori Senecal is the CEO of an ad company that is behind many familiar ad campaigns, such as Target’s “Bullseye,” “The Snapple Lady” and BMW’s “The Ultimate Driving Machine” in 2009. According to Ad Week, she has worked on campaigns for brands such as Coca-Cola and Xbox. She claims that she gets inspiration from Apple for the sleekness of its products. This taste in sleekness can be seen in the types of places that she goes to eat in New York City. She is currently a resident of New York City, and lives in Tribeca.
Lori Senecal is the youngest of four daughters. She grew up in the city of Montreal, in Canada. In high school, she fostered a sense of responsibility and leadership within herself by being a gymnastics coach. After being a leader in high school, she could no longer go back to being a follower. Lori Senecal shows leadership every day, doing what she can to come up with the best ideas. Just like every other human being, there are times when she feels doubt about a project or an idea. However, she focuses on how a given idea can succeed—she doesn’t dwell on whether it will succeed. To give you an idea about how she makes her money, think of it this way: she makes her money whenever someone else makes money. Her success is based upon the success of her previous ad campaigns. To energize her mind and body, she engages in exercise in the beginning of the day. Taking care of herself is just another way that she shows leadership. She is in good shape, fit and beautiful. Lori Senecal wears the color black all the time—and looks non-mistakenly good in it. She is also fluent in French, due to the fact that she is a Montreal Native. Watch her full speech at the 3% Conference.
One of the greatest challenges faced by advertising agencies and professionals is designing an ad that appeals to the emotions and the cognitive abilities of the targeted audiences. Such an ad must have the right mix of features extending beyond colors, words or pictures to achieve the desired outcome. Essentially, such a balanced ad requires high levels of ingenuity, commitment and a sprinkle of the innovative dust. It is such an almost impossible fete that José Borghi has pulled off countless times. In testimony and recognition of his ingenious and innovative ad creation skills, José Borghi has won dozens of awards by different organizations and industry awarding bodies. He has also managed to build an impressive portfolio of customers. His excellent services and impeccable skills have been sort by some of the world’s largest corporations cutting across several industries.
José Borghi is the brain behind some of the most eye catching and impressively designed ads not only in Brazil but globally. His ads exude confidence in the designer’s abilities and the client’s product being advertised while also appealing to the senses of the masses targeted. He started out in the industry as an editor at Standart Ogilvy in 1989. Despite having freshly graduated from college and with no professional experience, he quickly grasped the ropes of trade in the industry and was soon making waves as an entrepreneur after partnering with Erh Ray to cofound their advertising firm, BorghiErh.
At BorghiErh, José Henrique Borghi brought a solid academic background on the table. He is an alumnus of the prestigious Pontifical Catholic University where he studied Advertising and Propaganda for Bachelor’s degree. He displayed his creative ingenuity at the firm, which attracted the interest of Lowe. Upon partnership with Lowe, Mr. Borghi spearheaded the new entity towards yet another merger with Mullen Group to form Mullen Lowe Brazil. He was appointed to serve as the new entity’s creative director to learn more: http://josehenriqueborghioficial.com/ click here.
Awards and Clientele Profile
José Henrique Borghi has won some of the highest accolades in the advertising industry globally. His innovative and eye-catching ads have seen him honored seven times with the London Statutes at the prestigious London Festival Awards. He has also won a staggering 14 Cannes Festival Lions Awards in addition to eleven New York Film Festival awards. He has also won numerous Clios awards and over a dozen April Awards. Such an impressive resume has seen numerous multinationals such as Parmalat, Unilever and Fiat hire him to develop their ads. He has also developed ads for Mitsubishi and Procter among others.