Since ClassDojo’s inception, the app has gained popularity among the education community. It has been downloaded in over 200 states with 180 states currently using the innovative platform. Records released by the company indicate that over 500,000 people had downloaded the app in just the summer period of 2015. The 500,000 downloads are combined downloads from both the Apple and Google store, from all over the globe.
Lindsay McKinley, head of communication at ClassDojo revealed that the app was received positively by the US market. The numbers indicate that the app has integrated well with both the education service providers and parents. ClassDojo is in 90% of all districts in the US and is used in 2 in 3 schools in those districts. Over 85,000 schools have benefitted from the convenience and practicality of the app.
Sam is still dumbfounded by those numbers since the EdTech startup had never spent a dime on marketing or advertising. ClassDojo’s success is a surreal experience for the two Brit Co-founders, Sam, and Liam who had initially traveled to the US with a 90-day visiting visa. Sam claimed that they had not planned for the app’s presence to grow as rapidly as it did and was quick to point out that development of the app came from noble inspirations, unlike some Silicon Valley products.
ClassDojo has heavily relied upon venture capital for sustenance having not generated a single cent from the app. In 2012, a year after its formation, ClassDojo generated $1.6 million as seed funding. In 2013, it received a further $8.5 million in venture capital and $21 million in 2016.
ClassDojo was founded back in 2011 by Sam Chaudhary and Liam Don. The Class Dojo app is a communication platform that is used by millions of teachers, students, and parents. It allows interconnectivity between parents, teachers, and students. Usage of the app has been shown to empowerment its users. ClassDojo has led to the cultivation of positive values like persistence and teamwork among students.
ClassDojo, regarded as a startup has its headquarters in San Francisco, Ca and has less than 30 employees. The founders claim that despite being used globally, the app is yet to generate revenue. However, they are not concerned as they are focusing their efforts to distribute it to more schools, teachers, and parents. The app is readily available on the Android and iOS platform and can easily be downloaded from their respective stores free of charge.