Fabletics is one brand of athletic clothing that women have to consider even though there are a multitude of other brands out there. Kate Hudson knows that there is a tremendous amount of competition that is looking for a chance to gain more customers. She knows this because Fabletics is still a fairly new company.
At one time Kate Hudson was the newcomer that was trying to gain customers. She was the new kid on the block that was just getting her feet wet when it came to selling athletic clothing. Now Kate Hudson is one of the leaders when it comes to the athletic clothing game for women, and she wants to make sure that her fan base continues to support this brand.
There are a plethora of ways that Kate Hudson could do this, but the way that she plans to gain the attention of fans is by keeping the product line new and exciting. Kate is excited about the fact that people can go to the website and actually see new garments everyday. She is also excited about the fact that Fabletics is now getting into the foot wear arena.
Clothing consumers that are interested in new shoes will find that Fabletics may be just what they are looking for. This has to come to company that has gone from simply selling athletic clothes for women to also selling shoes for female customers. There is even an extension of Fabletics known as FL2 that sells clothes for men. This is a portion of the Fabletics brand that is ran by Kate Hudson’s brother. She really has taken great endeavors to make her company successful.
She is not the only Fabletics leader in place, but Kate Hudson is the face that everybody sees when they connect with fabletics. She has become a leader for this company because she is the one that promotes and markets the brand up front.
In the background she has her business partners Don Ressler and Adam Goldenberg to keep things afloat. They handle much of the unseen data metrics that allows Kate Hudson to pinpoint her target audience. This is a great partnership between these three, and that is the thing that allows Kate Hudson to grow the company at such a fast rate. She knows how to delegate responsibilities to certain people that can do certain jobs well.
As her brother runs the FL2 site Kate Hudson keeps her focus on the Fabletics portion of the company for women. Kate Hudson puts her time into marketing and commercial ads for this company, but Don Ressler and Adam Goldenberg pay attention to the data that is being retrieved from the site.
All of these different elements work together to form Fabletics. The company has been able to thrive because there is great leadership and there is a great amount of interest in the way that the brand is evolving. All of these different players have a part in the rapid growth of Fabletics.